From game directory to daily engagement hub for a 100+ studio gaming ecosystem

Beam is a blockchain built for gaming —$100M+ treasury, 250K+ token holders, 100+ studios on their chain.

BeamHub was their player-facing platform. But it was little more than a game directory — players would browse, click through to a game, and leave. The scale of the ecosystem had no reflection on the player side.

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Beam is a blockchain built for gaming —$100M+ treasury, 250K+ token holders, 100+ studios on their chain.

BeamHub was their player-facing platform. But it was little more than a game directory — players would browse, click through to a game, and leave. The scale of the ecosystem had no reflection on the player side.

Beam is a Web3 blockchain ecosystem from gaming, AI, finance, trading, RWA, and ventures with $174M+ crypto-native treasury and 250K+ token holder

Beam is a blockchain built for gaming —$100M+ treasury, 250K+ token holders, 100+ studios on their chain.

BeamHub was their player-facing platform. But it was little more than a game directory — players would browse, click through to a game, and leave. The scale of the ecosystem had no reflection on the player side.

Project Overview

Beam is a blockchain built for gaming —$100M+ treasury, 250K+ token holders, 100+ studios on their chain.

BeamHub was their player-facing platform. But it was little more than a game directory — players would browse, click through to a game, and leave. The scale of the ecosystem had no reflection on the player side.

Before working together, BeamHub, Beam's player facing platform with 100+ gaming studios back then was just a game directory. Players browsed, clicked through to a game, and left without spending meaningful time.

Beam's goal was to transform BeamHub into a central hub where players could return daily, track progress, earn rewards, and keep engaging with the ecosystem across multiple games

We redesigned the full platform end-to-end. Campaigns where players could compete and win rewards, a points system tied to gameplay, an NFT showcase, achievement badges, and a rewards for players to redeem their points.

Every feature built around the goal of giving players a reason to come back daily and studios could engage with the players.

Beam is a blockchain built for gaming —$100M+ treasury, 250K+ token holders, 100+ studios on their chain.

BeamHub was their player-facing platform. But it was little more than a game directory — players would browse, click through to a game, and leave. The scale of the ecosystem had no reflection on the player side.

"From day one, Circles consistently delivered designs according to our vision & brand direction."

"From day one, Circles consistently delivered designs according to our vision & brand direction."

Marco Van De Heuvel

Co-Founder & CEO of Beam

$100M+ Web3 blockchain

We redesigned the full platform end-to-end. Campaigns where players could compete and win rewards, a points system tied to gameplay, an NFT showcase, achievement badges, and a rewards for players to redeem their points.

"Circles adapts well and is flexible when things changed, sharp enough to lead when it mattered."

"Circles adapts well and is flexible when things changed, sharp enough to lead when it mattered."

Marco Van De Heuvel

Co-Founder & CEO of Beam

$100M+ Web3 blockchain

"We're very pleased with Circles' work and would highly recommend them."

Marco Van De Heuvel

Co-Founder & CEO of Beam

AI-Smart Toothbrush

Every feature built around the goal of giving players a reason to come back daily and studios could engage with the players.

"We're very pleased with Circles' work and would highly recommend them."

"We're very pleased with Circles' work and would highly recommend them."

Marco Van De Heuvel

Co-Founder & CEO of Beam

$100M+ Web3 blockchain

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