Beam is a blockchain built for gaming — $100M+ treasury, 250K+ token holders, 100+ studios on their chain.

BeamHub was their player-facing platform. But it was little more than a game directory — players would browse, click through to a game, and leave. The scale of the ecosystem had no reflection on the player side.

We redesigned the full platform end-to-end. Campaigns where players could compete and win rewards, a points system tied to gameplay, an NFT showcase, achievement badges, and a rewards for players to redeem their points.

Every feature built around the goal of giving players a reason to come back daily and studios could engage with the players.