From a proof of concept to a platform with 1,000+ esports teams

Gaming

Gaming

Product

Product

Websites

Websites

Brand

Brand

Animation

GTM

About

KBOOM is an esports fan engagement platform connecting fans to the games, teams, and leagues they love through quests, predictions, leaderboards, fantasy leagues, and rewards.

How Circles helped

When Alexandre Bourjade, the co-founder reached out in 2023, they had a working demo but no one leading their designs and no clear visual language for their brand.

We became their entire design function — redesigning their full product, backoffice tool, brand identity, GTM assets, landing pages, animations, and many more.

After two years of collaboration — and still on-going, KBOOM grew into a platform with 1,000+ esports teams, with partnerships across League of Legends, CS2, Valorant and major LoL leagues.

"The truly exceptionalism of working with Circles is that they aren't just a designer.

They take the time to understand our product, envision how users will use it and design around that."

"The truly exceptionalism of working with Circles is that they aren't just a designer.

They take the time to understand our product, envision how users will use it and design around that."

Alexandre Bourjade

Co-Founder & COO of KBOOM

Gaming Gamification Platform

"Having a designer that just acts is easy. But having a designer that suggests features and pushes the product forward is something Circles has done time and time again."

"Having a designer that just acts is easy. But having a designer that suggests features and pushes the product forward is something Circles has done time and time again."

Alexandre Bourjade

Co-Founder & COO of KBOOM

Gaming Gamification Platform

Collaborated with

Collaborated with